Press releases that work
Business Writing Tips by Suzan St Maur PROBLEM: How do I create a press release that stands a fighting chance of getting used by my chosen media? SOLUTION: Make sure it appeals to the media’s audience, not your boss (or your ego) Time after time after time I’m called into companies and asked to comment [...]
The TV challenge
My partner is mostly referred to as “He who keeps house” (HWKH) mainly because he is a house husband and, quite frankly, does a much better job of it than I could ever do but he does have some rather weird ideas. His latest being “Lets get rid of the TV”. Despite the fact his [...]
What’s beyond the knicker drawer?
Please welcome Kate Shaw, our resident money Bird. Her groundbreaking what to put in your knicker drawer blog is here. So, we’ve got our emergency fund safely stashed away with the skimpies. We know that when the car decides to be a drama queen and pop a coil spring for a bit of a laugh [...]
The Google Content Network for Beginners
The Content Network is a form of advertising that you will have seen on numerous websites throughout the web. Website owners make money from the adverts as Google passes them a percentage of the fees they collect. It’s therefore in the website owners interest to place the ads in a noticeable position, where the ads [...]
Choices and survival
A new baby is a source of constant wonder. Yesterday he rolled over, today he is nearly sitting up by himself…. Whilst every parent will think their child is more advanced than the ‘average’ infant of their age it is surprising how slow humans actually are in learning the basic survival skills. Granted that as [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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