Have we lost sight of the difference between price and value?
National Freelancers Day, 23 November I’m not normally the type to go on a crusade when something annoys me – ok, I am exactly that type of person, but I do try to keep my gripes off the social media airwaves. Even a very reasonable beef with a large company doesn’t mean their customer service, [...]
Freelancing is one thing. Winning work is quite another.
In a world increasingly dominated by websites, email and social media, winning work as a freelancer is fast becoming a chiefly online affair. What this means is that on top of the skills associated with your trade, attracting the attention of potential buyers now requires great writing skills, so that you can submit a bid [...]
PR basics: building a regional press list without a subscription
One of a PR professional’s most valuable assets is their little black book, their press list, their contacts database, their connections, their network, their who’s who. Call it what you will, the better you know the media, the more likely you are to reach the right person, with the right story. Most PRs have some [...]
Brandjacked! Could someone steal your company’s ID?
You might be keeping your passport in the safe and guarding your PIN with your life, but what are you doing to protect your brand? Last week, I logged on to my Gmail account, only to find that someone had tried to set up a Facebook account in the name of Emily Cagle, using my [...]
Calling the media: 5 dos and 5 don’ts
So you’ve got a press release you are just certain the media will love. You want to call round editors and journalists and get them interested right now. Stop. There’s more preparation to be done: Do Pitch stories, not releases. A release is a text-based pitching tool, a story is something that gets into the [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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