Nikki owns NikkiPilkington.com, anInternet Marketing Agency based in the UK & France, helping small and medium sized businesses to promote themselves online through SEO, Social Media Marketing and Blogging. She has 2 gorgeous daughters, 18 years apart, too many cats, and not enough chickens.
Finding keyphrases that count
One of the first things I ask potential customers when they come to me looking for higher Google listings is “What do you want to be found FOR?” Image via Wikipedia So what I need to know is what a client wants THEIR potential customers to type into Google (or another search engine) in order [...]
I don't mind helping for free, but it has some limitations!
The other day I received a PM that said: “Sorry you couldn’t help me out with some advice, maybe next time eh?” At the same time I got an email saying: “It’s a shame you couldn’t help out with some advice” or something similar to that. Now, as someone who prides herself on giving out [...]
Make your blog posts answer questions for more targeted traffic
I just had an email conversation with someone that went like this: Me: You need to find out what people are searching for and tailor your blog posts to that Them: Oh people find me all the time by searching for my company name Now, I covered this kind of approach in my article They [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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