Business, marketing and nonfiction writer, 20+ times published author, Owner and Coach at “HowToWriteBetter.net”
Review of “My Grandfather’s False Teeth” by Roberta Aarons
Bella Bromavitch, aged 15, was stood up. With her sister Rosie’s small child, Sara, in her arms as they waited on the grubby, crowded ship leaving Poland, Bella realised that Rosie – who was due to escape to America with them – had run back to her driven, politically fervent husband in Lodz. The ship [...]
BizWriting Tipz from Suze #2 : how to write audio tracks for business promotion
A well-written track can work wonders to liven up anything from product assembly instructions on CD to the home page of your website. The trouble is, not all spoken audio tracks are well written. Often we think if we pay for a good voice-over artiste to record the words, by some miracle he or she [...]
What great media institutions will there be in our Techno-Future?
A BBC News item announced February 17th that the UK Reader’s Digest has gone into administration. Although this has been blamed on “how to pay down a £125m deficit in its UK pension fund” it seems that’s not the only issue hit by changing times. “Reader’s Digest has failed to shake off its image as [...]
BizWriting Tipz from Suze #1: how to get good testimonials
Testimonials have a bit of a dubious history. It’s only in comparatively recent times, when advertising in most industrialized countries has been regulated, that readers know testimonials have to be genuine – or else. There may still be the odd person or two who sneers at testimonials and endorsements, but in the main people now [...]
Whacky weddings: where to get wed with a difference
With Valentine’s Day now safely behind us we have to assume that we’ve got droves of couples gagging to tie the knot in the not too distant future. The stately homes, cutesy castles and fancy hotels are probably booked up into the next millennium. However unless you’re looking for a religious ceremony, who wants to [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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