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BizWriting Tipz from Suze #1: how to get good testimonials
Testimonials have a bit of a dubious history. It’s only in comparatively recent times, when advertising in most industrialized countries has been regulated, that readers know testimonials have to be genuine – or else. There may still be the odd person or two who sneers at testimonials and endorsements, but in the main people now [...]
In Her Shoes
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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