Why I’m giving mummy blogging a go
Do you use social media to help you acquire new business? If so, how often do you post personal content in your Twitter feed? And how much is too much? I’m a PR and digital marketer, and in the last few years I’ve acquired a few thousand followers on Twitter (http://www.twitter.com/emleary), and built up some [...]
Have we lost sight of the difference between price and value?
National Freelancers Day, 23 November I’m not normally the type to go on a crusade when something annoys me – ok, I am exactly that type of person, but I do try to keep my gripes off the social media airwaves. Even a very reasonable beef with a large company doesn’t mean their customer service, [...]
RockMelt rocks! The new truly social browser
I’ve been a bit stuck in my ways when it comes to browsers. I used Firefox for about 4 years – resolutely refusing to use IE unless I was left no other option. Recently, though, Firefox has lost its lustre – it’s a bit slow, and hasn’t offered anything new and exciting in ages – [...]
Freelancing is one thing. Winning work is quite another.
In a world increasingly dominated by websites, email and social media, winning work as a freelancer is fast becoming a chiefly online affair. What this means is that on top of the skills associated with your trade, attracting the attention of potential buyers now requires great writing skills, so that you can submit a bid [...]
PR basics: building a regional press list without a subscription
One of a PR professional’s most valuable assets is their little black book, their press list, their contacts database, their connections, their network, their who’s who. Call it what you will, the better you know the media, the more likely you are to reach the right person, with the right story. Most PRs have some [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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