On referrals that you can do without…
A look at those referrals that people kindly pass your way but which end up being less than fruitful – when favours for friends of friends really are not helpful or sensible!
Does my bum look big in this? A look at lying and selling
A train of thought along similar lines to Dr Greg House’s belief that everybody lies (especially patients) led me to contemplating that everybody sells, too. When we think about it, the concept of everybody does it, lying and selling, has at least an essence of truth. We lie and sell deliberately, inadvertently or unintentionally; effectively [...]
Make your blog posts answer questions for more targeted traffic
I just had an email conversation with someone that went like this: Me: You need to find out what people are searching for and tailor your blog posts to that Them: Oh people find me all the time by searching for my company name Now, I covered this kind of approach in my article They [...]
Diversity – the Bottom Line
There are many moral and ethical reasons why businesses should engage in the whole diversity agenda (by which I mean respecting and valuing difference). But in addition to the pink, fluffy feel-good stuff, there are also some pretty solid business benefits to be gained. Understanding the diversity of potential customers and what might appeal to [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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