Can we bring sex to Birds on the Blog? #WoW
As Chief Executive of Ann Summers and Knickerbox, she’s become known as the“woman responsible for bringing sex to the high street”. She’s in the top 100 influential women of all time. She’s a stunning beauty, a great business mind, and passionate about women in business. Today we bring you the fab Jacqueline Gold, and her #WOW! In her [...]
Marketing Doesn’t Have to Be Hard!
Marketing is a must. I won’t let you get away with thinking you don’t need to market. It is the single biggest obstacle to your small business success. I’m calling it an obstacle because for most people I talk with, it feels like a big giant obstacle course. There are mud pits and sand [...]
Establishing Who Your Target Market Are
Anyone who has been involved with marketing understands the importance of identifying the target audience and creating a marketing campaign which achieved the required results. Unlike a bricks-and-mortar store which can draw in passing trade, it is more difficult to get a business found online, since the internet is a huge ocean of different products [...]
36 LinkedIn Tips + 4 More on Strategy + 8 Myth Busters + 7…
Is it maybe time to Move Over Social Media; Here Comes Social Business, as the Fast Company believes? In this wider scheme of things business networking (which is in reality as old as the hills) together with traditional ways of selling and marketing people, products and services, is adapting and is hugely augmented nowadays by [...]
Have you ever noticed how the quality of advertising has improved?
The commercial break often is more entertaining than the TV-shows that are interrupted by them. It’s because marketers feel like people have become so overexposed to advertising that people have become extremely hard to influence. To respond to this marketers have adopted a new vision on their customers. They no longer see their customers as [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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