How To Write Right To Your Customers’ Hearts
Probably the most important part of getting your writing right is to really know what makes your customers (or any other audience) tick. Customer analysis techniques are great for getting hard facts and data. But if you want to write so you touch their hearts, you need to back up the formal information with something [...]
10 tips for better business writing
1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself “does this concept/approach /clever headline/earnest mission statement/ really help the message achieve its objectives?” If [...]
Writing to stakeholders: a different kind of sell?
Anyone who has worked in sales knows that features are what something is, whereas benefits are what it does for you. And that’s easy to incorporate when you’re writing about your product or service. But how do you write successfully when you’re selling something intangible to people who aren’t customers – but are almost as [...]
Article marketing: how to write text that works
Writing articles on your topic (or your business’s topic) is usually a useful PR opportunity a) because it publicizes you/your organization and b) because it can raise your profile as an expert on the topic concerned. Articles are different from press releases because they’re usually longer and in “feature” style, i.e. not using the hard-nosed [...]
9 tips for writing business emails that work
Writing emails seems so easy and quick, anyone can do it without giving it a second thought. But by rushing it carelessly, are you wasting a useful opportunity to promote yourself and your business? 1. Make the effort to learn about the etiquette (or “netiquette”) involved in writing emails. There are loads of good reference [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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