How to write offline newsletters that get read
Business Writing Tips by Suzan St Maur PROBLEM: I want to launch, improve or contribute to a print newsletter. How can I make it as effective as possible? SOLUTION: Make sure your content is relevant and is genuinely useful for the reader. Print newsletters have a sad habit of falling prey to the same self-indulgent [...]
BizWriting Tipz from Suze #4 : how to give GREAT social speeches
Most of us get nervous about making a speech. It’s perfectly normal. In fact if you didn’t get a bit nervous, you probably wouldn’t do such a good job. A little stress and adrenaline makes for a crisper performance – ask any theatre actor if you want confirmation of that. When we have to make [...]
BizWriting Tipz from Suze #3 : how to work successfully from home
How to work successfully from home, 10 tips that can make a big difference 1. Network online, both for business and socially. It helps you keep things in perspective even if you don’t have an active F2F social life out of working hours. I’ve made some wonderful friends through my online networking, and that’s quite [...]
BizWriting Tipz from Suze #2 : how to write audio tracks for business promotion
A well-written track can work wonders to liven up anything from product assembly instructions on CD to the home page of your website. The trouble is, not all spoken audio tracks are well written. Often we think if we pay for a good voice-over artiste to record the words, by some miracle he or she [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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