Having the courage of your convictions, or not


Cadburys chocolate factory at Somerdale
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Earlier this year there was a wave of indignation at Kraft for their decision to close the chocolate factory at Keynsham (a place I know from my youth, having travelled past it daily on my bus journey to work, and even got to visit with the college once – that was a treat).

There were calls at the time to boycott Cadbury chocolate – which of course was not going to happen during Creme Egg season! And anyway, it seemed that Kraft were perhaps trying to run a business in the best way they could.

On Twitter I happened to mention that perhaps if those boycotting Nestle were not making much difference to their approaches to far more important issues, a boycott of Kraft would perhaps be as meaningless. This upset a number of people, especially those who do boycott Nestle – and I regret that my comment was taken that way as it was far from the intention. So – the idea of this blog post arose.

I was reminded over the Easter weekend when my boy won a large KitKat Easter egg at school! Now we have two Nestle mugs in the house. And in my preparation to explain to him why I tend to boycott* Nestle products I figured it was time to really look at how thorough my own “boycott” really was…

And goodness, it does take some monitoring, that’s for sure – I’ve certainly been slipping for a while. But do you know what, busy as I am, I firmly disapprove of what Nestle have done and do – they do not hold their hands up and feel shame at their practices, from what I can see (and I base my research on both the wealth of information from both sides of the story, centred with the WHO reports and findings).

The full list of Nestle products and those that they profit from are http://info.babymilkaction.org/nestleboycottlist, and include the obvious branded confectionery, cereals and coffees, as well as the less expected pet foods (Felix, Winalot, Bonio, and more) and of course cosmetics – Maybelline, Garnier, Lancome, L’Oreal (are we really worth it?) and so my favourite Body Shop, sadly.

So, just what have Nestle done that’s so bad?

From the Baby Milk Action’s website:

Nestlé is the target of a boycott because it contributes to the unnecessary death and suffering of infants around the world by aggressively marketing baby foods in breach of international marketing standards. Even Nestlé’s Public Affairs Manager acknowledges the boycott has widespread support.

The World Health Assembly has adopted marketing requirements for baby foods to protect breastfeeding and to ensure breastmilk substitutes are used safely if necessary. As UNICEF has said:

“Marketing practices that undermine breastfeeding are potentially hazardous wherever they are pursued: in the developing world, WHO estimates that some 1.5 million children die each year because they are not adequately breastfed. These facts are not in dispute.”

Although Nestlé does dispute the facts. See the Your Questions Answered section for responses to Nestlé’s denials and deception. The boycott will continue until Nestlé accepts and complies with Baby Milk Action’s four-point plan for saving infant lives and ultimately ending the boycott.

Nestlé is singled out for boycott action as monitoring shows it to be responsible for more violations of the requirements than any other company. The boycott helps to stop some of the specific cases of malpractice we expose and has forced some changes in policy. But Nestlé continues systematic violations in those countries which have not yet brought in independently monitored and enforced legislation implementing the marketing requirements, which is another part of our strategy for protecting infant health and mothers’ rights.

Now of course that is one side of the “argument”. From Nestle’s point of view, well reading their WHO code of marketing would suggest, certainly to me, that they’re following the rules. So next to have a look for WHO’s take on it all – and I failed miserably on finding anything there, I’m sorry to say.

And as someone who is strongly averse to extremist approaches to pretty much any cause, I approve of the calm approach of the Baby Milk Action site, outlining their position rather than ranting.

What I want to know is how boycotting Nestle actually helps those we are professing to “protect” by our actions – does it make a difference? From what I can work out, Nestle have not changed their approaches and are still the subject of the boycott.

Back to my original point (at last) – if we do boycott a brand we want to be thorough about it, to spend the time on knowing what products are included – and that is not as easy as we might think when we say “I’m boycotting Kraft and Cadbury’s”. Combining such with Nestle we’d have to go back to eating locally produced foodstuffs and the like – now there’s a thought ;-)

Babs

*Following my research for this I found that the Body Shop is now owned by L’Oreal – which is  part-owned by Nestle! So my boycott is not active just now until I find an alternative – I am not happy about this, but a part boycott is pointless, surely.

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  • Morag

    The whole Nestle thing confuses me. I hear all these calls to boycott it, yet see nothing from Nestle which admits they could be doing anything wrong. And then you give us the link to the Nestle WHO information which clarifies their position … and no comeback from the WHO or Baby Milk Action people. Why not, if Nestle are lying?

    I agree with you, Babs, that getting into an extremist rant is not a good idea. What we need is to know the facts, and to work from there.

    [Reply]

  • BabsSaul

    Indeed – and we just don't have time to dig and dig.

    [Reply]

  • http://www.arrowlighthaulage.co.uk/ Sarah Arrow

    Timing is critical when planning a boycott of a product, creme egg season would have been most unwise!

    [Reply]

  • AnnGodridge

    Interesting, Babs. It's impossible to keep up with exactly what Nestle is, isn't it? I think this highlights a real serious problem with the power that these large corporations have over all our lives – when a long and well known campaign like this one can simply be shrugged off by the company.

    There are issues in the other direction too of course – an internet campaign these days could presumably do very serious damage to a smaller company, and perhaps that power can be misused.

    With so many different campaigns around us all teh time, on Facebook and Twitter – I wonder how much they can actually make a difference. We all want to do something and maybe in some ways just being able to click Like here and there siphons away the will to actually DO something, to take real action.

    Something to ponder…

    [Reply]

  • http://twitter.com/britesprite britesprite

    Thanks, as ever, for such a great blog Babs. I'm a serial Nestle boycotter, and I don't think my cat will be too pleased that you've drawn Felix to my attention (sigh). It's difficult, but you are either principled or not .. there's no grey area in between.

    @Morag: of course Nestle won't admit they're doing anything wrong, that would be self defeating for them! Reliable facts only come from independent investigation and analysis, not from either brands or NGOs who each have an agenda to pursue. However a few years ago the CEO said in response to the boycott “it is morally wrong to criticise a company on ethical grounds” (sorry, I can't source it, you'll have to take my word). Guess we know where their loyalties lie then.

    [Reply]

  • http://www.arrowlighthaulage.co.uk/ Sarah Arrow

    “it is morally wrong to criticise a company on ethical grounds” you couldn't make that up Chris, even if you wanted to – it's the corporate non speak that companies these days spout :)

    [Reply]

  • AnnGodridge

    Looked it up – irresistible isn't it?

    'Ethical decisions that injure a firms ability to compete are actually immoral', Helmut Maucher

    http://www.corporatewatch.org.uk/?lid=239

    [Reply]

  • BabsSaul

    Sorry about that, Chris – pass on my apologies to your cats…

    And yes – you either do it or don't do it.

    [Reply]

  • BabsSaul

    Absolutely, Ann – the Internet makes it so easy to be heard now.

    When I made the suggestion that the Nestle boycott had made little difference to the company and its methods I was lambasted for suggesting that the effort put in by determined boycotters was pointless.

    [Reply]

  • http://www.arrowlighthaulage.co.uk/ Sarah Arrow

    Is a click of support any less of an action than Obama ranting from the White House about BP? And do we get campaign blindness? have we reached saturation point when it comes to making the steps needed to make a difference?

    I like to think the click or RT is the start for some people to make the change, it was for us Birds, once discussion in Sally's Corset and Curves club and 2 years later here we are. It started with a click :)

    [Reply]

  • AnnGodridge

    I do think it can be very powerful – and actually gives ordinary people a voice. The days of us all being lectured from on high and accepting it meekly without discussion may be over…we expect a bit of engagement and back and forth now.

    Where it will all lead, I don't know. We see China and other countries trying to control the internet – but I sometimes think that left uncontrolled there is so much noise that we do become blind.

    Then there are the times that it really works – the Trafigura one being a major turning point I think. And there are some fine campaigning blogs out there on the case for libel reform and the like.

    It is certainly changing the world – but it's too soon to predict how, exactly. I suppose that is up to each one of us – to make sure the change is for the better.

    [Reply]

  • Morag

    Most of my friends outside of cloth nappy world had never even HEARD of the Nestle boycott at all.

    [Reply]

  • Carolyn

    Interesting and thought provoking post. It led me to wonder whether the point of a boycott is to bring the company down or to make the boycotter feel better. And is the latter wrong or pointless? I don't think so necessarily. I boycott Walmart, because I am disgusted by their labour policies. I know that Walmart will not go under because I choose not to take advantage of their cheap toilet rolls (which are very cheap I might tell you and no little personal sacrifice on my part, lol) but it's my money and I choose to give it to people I approve of. Additionally I will always try to give business to a Canadian company rather than a US conglomerate, by way of a choice. No-one's bottom line is affected by this, it just satisfies me and I think that's ok.

    I don't see hurting the company as the only point, so long as we are educating people to realise that they have choices and that their custom is a gift that they have the power to withhold or bestow. A boycott of Nestle may not bring the conglomerate down but we are still supporting the alternatives, so it's only a failure if we focus on only one outcome.

    [Reply]

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