This may be completely ‘off the wall’ and wrong – so feel free to bin it ! On the other hand it might give you different ideas to try out…

The way I see it is WHAT you do is:

“We help poor East African women retain their dignity, feed their families and provide education for their children VIA THEIR OWN EFFORTS (not hand outs).”

“How do you do that?” Should, more or less automatically, be the next question – THEN you can say HOW you do it:

“We source their beautiful and naturally produced arts, crafts and clothing (I’m wearing…) and bring them to the west. There are no layers of middle men so you pay a fair price for something unique, knowing the artist gets her full quota.

I’m looking for contacts who can get our wares into The House of Fraser, Harrods, Selfridges and any other upmarket stores you can think of that I’ve missed!”

I’d say the last bit with that huge grin of yours firmly in place!
Twitter: Linda_Mattacks

This may be completely ‘off the wall’ and wrong – so feel free to bin it ! On the other hand it might give you different ideas to try out…

The way I see it is WHAT you do is:

“We help poor East African women retain their dignity, feed their families and provide education for their children VIA THEIR OWN EFFORTS (not hand outs).”

“How do you do that?” Should, more or less automatically, be the next question – THEN you can say HOW you do it:

“We source their beautiful and naturally produced arts, crafts and clothing (I’m wearing…) and bring them to the west. There are no layers of middle men so you pay a fair price for something unique, knowing the artist gets her full quota.

I’m looking for contacts who can get our wares into The House of Fraser, Harrods, Selfridges and any other upmarket stores you can think of that I’ve missed!”

I’d say the last bit with that huge grin of yours firmly in place!
Twitter: Linda_Mattacks

So I end up mixing the lot and wondering whether the person I was talking to made sense of what I said.

What is the trick to a successful elevator pitch
Twitter: ethnicsupplies

So I end up mixing the lot and wondering whether the person I was talking to made sense of what I said.

What is the trick to a successful elevator pitch
Twitter: ethnicsupplies

I’m the best man’s invisible best friend at weddings…

My latest client ate my words

I’d love to tell you my next story but I’d have to shred you…

Can I have your Bahamas address, pretty please? On second thoughts, with lines like mine that’s probably why you’re a successful author and editor …
Twitter: Linda_Mattacks

I’m the best man’s invisible best friend at weddings…

My latest client ate my words

I’d love to tell you my next story but I’d have to shred you…

Can I have your Bahamas address, pretty please? On second thoughts, with lines like mine that’s probably why you’re a successful author and editor …
Twitter: Linda_Mattacks

The notion that it can also be about what you want to do (really), is interesting.

I suppose at the end of the day you can have more than one elevator pitch: say, one for direct selling (what I can do for you) and another for general networking (what I’d really like to do.)

In my case they go like this:

1. I help people produce good quality literature that accurately reflects who they are and what they have to offer.

2. I’m an author, editor and writing coach but want to sell my novels for a fortune and retire to the Bahamas.

Twitter: SuzeStMWrites