An online business survives (and thrives) based on its traffic. Not all traffic but relevant traffic.
The more traffic you have, the more potential customers you have. And the more customers you have… yes, you have guessed it, the more profits you’ll earn. Contrary to popular belief you don’t have to have to spend an arm and a leg to gain the right kind of traffic. Here are six low cost but effective ways to increase traffic to your blog or website. Ways that you’ll learn to love, just like I have.
Love Social networking
Social networking is not free. It costs time and energy; however, there’s little else to do on a social networking site except interact and show the love.
And that’s how you drive traffic back to your website.
Whether you’re using a Facebook fan page, a Twitter page, LinkedIn or another social networking site, the key is interaction with other people. Create an interesting, eye catching profile. Interact, share and comment. Then when it’s appropriate, post links to your website and website content. They key here is appropriate. If all you do is promote your business and business pages you won’t have many conversations. Love the conversations, that’s where the gold is.
Love commenting on your industry blogs
You’d be surprised to find out how much traffic a blog comment can generate. Subscribe to industry blogs. When appropriate and relevant, comment on new blog posts. A great comment means fellow commenters are sure to visit your website, as are other blog readers. It’s a great way to drive traffic. Of course, make sure your comments represent you and your business effectively. Leave a spammy “great post” style comment and you won’t get any comment traffic love. Talking of Comment Luv, where you see blogs using this you should comment as you get two leave two links – one to your site and one to your latest post. Love commenting, start by leaving me a comment here.
Love Publishing – Publishing is still one of the best ways to drive traffic to your blog
Love Blogging – Blogging is similar to publishing only better
In addition to posting to your own blog, try to become a guest blogger. Write posts for other relevant blogs. And be sure to link to your website in your profile or author’s resource box. Don’t send in a sales pitch or an advertorial; they are dullsville to read. Making your readers yawn doesn’t send you any traffic. Make them love you, adore you… make them want to blow kisses across the ether.
Love Giveaways – While the above four tactics are low cost, giveaways aren’t
Everyone loves a freebie. Everyone. You can give away free content like a downloadable report or online course. You can also give away something that’ll generate a lot of attention, like a Kindle or an iPad. Make sure, however, that your giveaway is related to your niche. When you’re giving something away, be sure to promote it. Spread the word on social networking sites. Blog about it. Ask others to share the link. And if you want to give something away as prize via Birds on the Blog then by all means, get in touch. We love giving things away (check out our latest bookclub offering for a free book, a darn useful one as well).
Love Affiliates – Starting an affiliate program can take time
But it doesn’t have to cost a lot of money. Affiliates can send traffic in your direction. You only pay when their traffic results in a conversion. It’s extremely cost effective. You’ll love it, remember, affiliate marketing is only as sleazy as you let it be.
Generating traffic doesn’t have to be expensive. Before you implement any new tactic, create goals and a plan to achieve them. Test and track for success.
Repeat all successes, love the traffic you generate.
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Thanks for all the tips and advice – we’re planning on making more use of our new Facebook and Twitter pages plus we’ve gone for a Google+ too.
Thomas Roskilly recently posted..Body Salon Launch Night
Twitter: thomasroskilly
Thanks for the suggestions Sarah, I think, as you say, gaining the right traffic is very important, and social networking is a good way of doing that.
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This is a nice article and useful! I like the part of being a guest blogger, it really opens a new directions how to popularize your blog.
I find it good to register in various topic-related forums where you can add your link as the signature and gain some extra visitors!
Article directories sound fine, but I guess it is necessary to publish different stories there (not those from your website). Otherwise the blog articles lose some sort of uniqueness.
Twitter: effournet
Google+ is looking like the newest and greatest place to be and work. With Google doing the personalized search results having a big presence there should truly help with driving traffic. Any traffic should be loved though, as it means that you are having interaction with the world.
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Twitter: PNCGlobalorg
We’re trying to get more traffic using SEO and social media. Not quite sure what impact Google+ is going to have at the moment but testing it out.
Twitter: PlusFurnishings
From what I see, these are the things that you should do to reach out to your audience. This can also expand your network, and you’ll also have an opportunity to build a list of contacts just in case you want to go into email marketing. If you’re in the line of businesses that resell SEO services, you should participate in online forums to show your online presence.
Twitter: GeraldNitram
Great list of examples. We’ve found Google+ to be quite quiet still but this is one of our main social networking sites to work on through 2012. We have seen an influx in new traffic due to now having a pinterest site, it’s a terribly addictive site though!
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You have mention really great thoughts in this article. There are may be beneficial for new bloggers like me to get backlinks from own created blogs. Thanks for sharing.
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Hi Sarah, Its a great post you have shared over. I am agree with you at the point that guest blogging and let people publish on your blog is the best way to get relevant traffic.
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