Make your blog posts answer questions for more targeted traffic

Added by on January 20, 2010
Saved under Business blogs, Marketing, Nikki Pilkington, Small Business
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I just had an email conversation with someone that went like this:

Me: You need to find out what people are searching for and tailor your blog posts to that

Them: Oh people find me all the time by searching for my company name

Now, I covered this kind of approach in my article They Know Your Name, So What?, but let’s expand on it a little here.

If people KNOW your company name, then they’re not the people you’re trying to reach, They already know of you, can find you and will come to you if they need help (in most cases).

It’s the people who DON’T know about you who you want to attract to your blog / website.

Blogs are a great way to attract people searching for the answers to questions.

One of my most trafficked blog posts recently answers the question “What to post on your Facebook Fan page?”

And that’s purely because when people search on Google for ‘things to post on facebook fan page’ – that blog post usually comes up first.

The key to answering questions is to show up in the search results when someone asks that question (or variations of it) – you may not get zillions of visitors, but the ones you get will be targeted and focused, and you will be able to help them.

So what questions could you be answering in your blogs and attracting traffic for?

Start by thinking of questions you could answer that begin with the usual words: What, When, Why, Where, How.

I GUARANTEE that you can answer at least 3 of those types of question without thinking – and appear high in the search engines for those questions too.

Don’t believe me? Post your web address below and I’ll happily give you 3 questions to answer in blogs that will bring you traffic.

Nikki

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About NikkiPilkington
Nikki owns NikkiPilkington.com, anInternet Marketing Agency based in the UK & France, helping small and medium sized businesses to promote themselves online through SEO, Social Media Marketing and Blogging. She has 2 gorgeous daughters, 18 years apart, too many cats, and not enough chickens.
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141 Responses to Make your blog posts answer questions for more targeted traffic

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  1. Hi Nikki

    I’m still new to this blog thing and have historically only done posts about shoots…
    I’ve been trying to blog about other things, but would appreciate your help.

    Tx L

    Liezl Croft January 21, 2010 at 12:00 pm

    • Hi Liezl

      Some quick ideas for you:

      - How do I take good pictures of my children?

      - Why should I hire a professional wedding photographer?

      - What makes a good photo?
      Twitter:

      NikkiPilkington January 21, 2010 at 6:48 pm

  2. Hi Nikki

    I’m still new to this blog thing and have historically only done posts about shoots…
    I’ve been trying to blog about other things, but would appreciate your help.

    Tx L

    Liezl Croft January 21, 2010 at 12:00 pm

    • Hi Liezl

      Some quick ideas for you:

      - How do I take good pictures of my children?

      - Why should I hire a professional wedding photographer?

      - What makes a good photo?
      Twitter:

      NikkiPilkington January 21, 2010 at 6:48 pm

  3. Hi Nikki,

    What a great idea :-) If the offer’s still open, and you have room for one more, I’d be very interested in your 3 suggestions for my English language blog:

    http://online-english-lessons.eu/wordpress/

    Thank you.

    Angela.
    Twitter:

    Angela January 21, 2010 at 12:02 pm

    • Hi Angela:

      - Where can I learn English online?

      - How easy is it to learn another language?

      - How long does it take to learn a language?

      Let me know how you get on :)
      Twitter:

      NikkiPilkington January 21, 2010 at 6:56 pm

      • Great. Thank you, Nikki :-) I’ll give these a go and see how I get on.

        Angela.
        Twitter:

        Angela January 22, 2010 at 1:07 pm

  4. Hi Nikki,

    What a great idea :-) If the offer’s still open, and you have room for one more, I’d be very interested in your 3 suggestions for my English language blog:

    http://online-english-lessons.eu/wordpress/

    Thank you.

    Angela.
    Twitter:

    Angela January 21, 2010 at 12:02 pm

    • Hi Angela:

      - Where can I learn English online?

      - How easy is it to learn another language?

      - How long does it take to learn a language?

      Let me know how you get on :)
      Twitter:

      NikkiPilkington January 21, 2010 at 6:56 pm

      • Great. Thank you, Nikki :-) I’ll give these a go and see how I get on.

        Angela.
        Twitter:

        Angela January 22, 2010 at 1:07 pm

  5. Wow Nikki
    You are very generous! Here’s mine:
    https://www.virtualbalance.co.uk

    Ruth Billheimer January 21, 2010 at 7:51 pm

    • Hi Ruth

      OK, how about:

      - Why do I feel so tired all the time?

      - How do I achieve work / life balance

      - How can I relax at weekends?

      Let me know how you get on :)
      Twitter:

      Nikki Pilkington January 22, 2010 at 3:50 pm

      • Thanks! I’ll give them a try.

        Ruth Billheimer January 24, 2010 at 12:12 pm

  6. Wow Nikki
    You are very generous! Here’s mine:
    https://www.virtualbalance.co.uk

    Ruth Billheimer January 21, 2010 at 7:51 pm

    • Hi Ruth

      OK, how about:

      - Why do I feel so tired all the time?

      - How do I achieve work / life balance

      - How can I relax at weekends?

      Let me know how you get on :)
      Twitter:

      Nikki Pilkington January 22, 2010 at 3:50 pm

      • Thanks! I’ll give them a try.

        Ruth Billheimer January 24, 2010 at 12:12 pm

  7. Hi Nikki

    What a generous offer – I’m not sure if I’ve posted my website for you already because my husband has just come pestering me and I’ve forgotten what I was doing. Need some help with my work-life balance!

    https://www.virtualbalance.co.uk

    Ruth Billheimer January 21, 2010 at 7:57 pm

  8. Hi Nikki

    What a generous offer – I’m not sure if I’ve posted my website for you already because my husband has just come pestering me and I’ve forgotten what I was doing. Need some help with my work-life balance!

    https://www.virtualbalance.co.uk

    Ruth Billheimer January 21, 2010 at 7:57 pm

  9. Definitely interested in this, website is http://www.randomtemplate.com
    Web Design, Programming, User Experience type stuff.

    I’m terrible at writing but give it my all, really enjoying the blog so far :)

    RandomTemplate March 5, 2010 at 10:24 am

  10. Definitely interested in this, website is http://www.randomtemplate.com
    Web Design, Programming, User Experience type stuff.

    I’m terrible at writing but give it my all, really enjoying the blog so far :)

    RandomTemplate March 5, 2010 at 10:24 am

  11. Pingback: Blogging For Small Businesses

  12. Hi Nikki

    Thank you for answering a question I had a while ago. Your blog is focussed and to the point which is great for me. I would love some assistance for my directory site's facebook page.

    Thanks

    Marcelle Paisley May 25, 2010 at 11:20 pm

  13. Pingback: Just starting blogging? | Birds on the Blog

  14. My web page for the blog is http://cruisematesanddates.wordpress.com/ – so which three questions should I ask? to direct more targeted traffic?
    Thanks
    Namaste
    Gabrielle

    Gabrielle November 2, 2010 at 1:10 pm

  15. Hi Nikki
    Everything just set up & ready to go…help!!!
    http://www.consciousaccounting.com
    Thanks
    Kay

    Kay November 3, 2010 at 11:09 am
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