Marketing Ideas
How do you generate Marketing Ideas and increase your opportunities in a downturn economy? It all started at the HHDBA [our local business association] when they set up a Professional Services Group to support their members, and we all had to submit an issue or problem for discussion. Did I step forward and raise my [...]
REVIEW: The Ultimate Small Business Marketing Book by Dee Blick
Disclaimer: I was introduced to Dee on Twitter by @1230jackie. When I heard she was signing copies of her new book at Waterstones’ in Croydon, I went along to meet her in real life. It would have been churlish to leave without buying a copy (and I’m no churl!). So I did, at £15 (although [...]
Queen rocks!
On what would have been the late Freddie Mercury’s 65th birthday, copywriter Jackie Barrie looks at what we can learn about marketing from the band, Queen. My one regret in life is that I never saw Queen perform live at Wembley when I had the chance. I always thought there would be another opportunity, but [...]
10 key marketing questions that get results
These are the questions I ask my clients, as part of the 360-degree consultation I offer when discussing their website or other piece of marketing collateral. I hope you find these questions useful before you do your own marketing, and suggest you meditate under an olive tree with a bottle of ouzo to consider them. [...]
Perfect Pitch – How to Write Sales Letters that Get Results
Imagine 1,000 sales people walking into homes and offices to sell your product or service. That’s the power of direct mailing. However, potential customers don’t scrunch up sales people and throw them in the bin – or at least most of them don’t. That’s why you have to get it right – the words on [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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