Going up to the heights or down to the depths?
The ‘Boss’ took a swipe at me about her coming up with an elevator pitch in a comment on a post a while ago and it set me thinking… Image via Wikipedia Firstly, why is it an ‘elevator pitch’ in the first place? Is it because the term reached our shores at the same time [...]
If I said Mind Your Own Business would you think I was rude?
I was thinking that Emily raised an extremely valid point in her post: Building your personal brand, planning for PR success when she said that PR was likely to be part of a wider sales and marketing plan. And of course she’s right yet to be honest: How many of us actually have what could [...]
Building your personal brand, planning for PR success
Are you a thought leader? To build recognition as a leading voice in your industry, public relations is often key. In this post, I look at five key questions that you’ll need to consider when creating your own PR plan. What do you want to achieve? It’s unlikely you want media exposure for the hell [...]
Challenging stereotypes
I recently had an interesting meeting with a high profile entrepreneur/investor who was looking to forge a partnership. Half way through our conversation, she stopped me and said, “Make no mistake about it, we’re not interested in average one man band/selling from home type businesses, we’re interested in businesses who are really going to make [...]
Guestblog: The secret life of a country girl
The cream rendered house nestles quietly in the Suffolk countryside. It isn’t anything special; it isn’t something a passing motorist would look twice at. But behind the gnarled wooden door lies a secret they would scarce believe if they knew. Image by skagman via Flickr OK, that’s enough drama. Before I go on I just [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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