Be proud if your website gives people worry lines.
Causing a few people to frown is okay. Causing your target market to smile is even better. The aim of a successful brand image is not to please all of the people all of the time, it is to please your ideal target market and be remembered in a positive way. So when some people [...]
Drip, drip marketing: online consistency that works
Using the social/business online media to form relationships and promote your business has pretty much thrown old 20th century marketing techniques out of the window. Now it’s all about presence: being around without shoving yourself and your products and services down people’s throats. The tsunami-like ad campaigns of the past are drying up – in favour of drip, drip marketing.
Finding your USP
There is classic marketing abbreviation, USP: Unique Selling Proposition To find yours, ask yourself one simple question – why do your customers buy from you instead of from your competitors? Think of the top three reasons and write each one on a separate bit of paper. Now look at your three pieces of paper, choose one, [...]
Why your logo should ‘tell a story’ at a glance
In my opinion, a good logo tells you something about a company, at a glance. It tells you who they are, what they do, and something about them e.g. Are they traditional or modern? Targeting men, women or children? It also tells you something about their values e.g. corporate or environmentally friendly. You can pay [...]
Article marketing: how to write text that works
Writing articles on your topic (or your business’s topic) is usually a useful PR opportunity a) because it publicizes you/your organization and b) because it can raise your profile as an expert on the topic concerned. Articles are different from press releases because they’re usually longer and in “feature” style, i.e. not using the hard-nosed [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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