Twitter for the small niche business: does it pay to get personal?
For some time I have known that a personal approach on Twitter to people who are potential purchasers of my work is far, far better than tweeting a bland, boring advert to them. But that has never been proven so effectively as it was today.
Designing an ebook – the design aspect
There’s a lot of people writing ebooks and publishing them in various different formats but once they are written you need to turn to the design and style of the book. You need to present it well and make it engaging especially if you are selling the book. The book needs to be well thought [...]
Is mediocrity the new black?
OK, let’s get the objections out of the way here and now. I’m an author and editor and the wrong side of 50. But are those the only reasons why I get so irritated by sloppy, fault-ridden business writing that not only is cosmetically bad, but also is poorly structured and heaving with inaccuracies? Recently [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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