Can we bring sex to Birds on the Blog? #WoW
As Chief Executive of Ann Summers and Knickerbox, she’s become known as the“woman responsible for bringing sex to the high street”. She’s in the top 100 influential women of all time. She’s a stunning beauty, a great business mind, and passionate about women in business. Today we bring you the fab Jacqueline Gold, and her #WOW! In her [...]
Give me a good reason and I’ll buy it from you
So many business owners, even those working to a very tight budget, waste time, effort and money by failing to make sure they are marketing to the right people, using the best method and communicating a message that will get the response they want. The solution is to think carefully about every piece of marketing [...]
10 key marketing questions that get results
These are the questions I ask my clients, as part of the 360-degree consultation I offer when discussing their website or other piece of marketing collateral. I hope you find these questions useful before you do your own marketing, and suggest you meditate under an olive tree with a bottle of ouzo to consider them. [...]
Be proud if your website gives people worry lines.
Causing a few people to frown is okay. Causing your target market to smile is even better. The aim of a successful brand image is not to please all of the people all of the time, it is to please your ideal target market and be remembered in a positive way. So when some people [...]
It’s good to hate your own logo.
The point I want to get across with the title of this blog is that nearly all the clients I have ever worked with spend too much time focussing on whether they personally like their own logo. Business owners coming to me for a new brand image are often full of ideas about using an [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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