To have or to have not? A big business question
I’m talking critical employability skills here. Much has been said today about the numbers of unemployed young people and how, with less vacancies, there are fewer prospects for finding work of any kind. Regardless of Osborne’s plan for apprenticeships there are still some massive opportunities around. Employers are recruiting; there are many who need and [...]
Employability Skills
It’s a tough market out there at the moment. Writing your CV and selling your self at interview are challenges. However it’s important to think about what employers are looking for. Job readiness skills are clustered intothree skill sets: basic academic skills, higher order thinking skills, personal qualities. Employability skills are those basic skills necessary for getting, [...]
How To Write Right To Your Customers’ Hearts
Probably the most important part of getting your writing right is to really know what makes your customers (or any other audience) tick. Customer analysis techniques are great for getting hard facts and data. But if you want to write so you touch their hearts, you need to back up the formal information with something [...]
Writing to stakeholders: a different kind of sell?
Anyone who has worked in sales knows that features are what something is, whereas benefits are what it does for you. And that’s easy to incorporate when you’re writing about your product or service. But how do you write successfully when you’re selling something intangible to people who aren’t customers – but are almost as [...]
40 Tips on how to work successfully with your partner
Working with your partner is not necessarily an easy thing to do. Before you start you need to set out some ground rules to make things clear about how you will work together. Even the most suited and happiest of couples can disagree over finances, working practices and family because men and women work in [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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