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Taking a lesson from the newspapers
A client asked me to edit an article for her. She was used to writing in an academic style, where you start with the introduction, then make your key points supported by evidence, and finally, you reach a conclusion. I had to turn it upside-down, inside-out and back-to-front in order to make the article effective [...]
Reviews
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
To delete or not to delete? That is the question?
I run a number of blogs, for myself and for clients, and participate in a few others, such as this one. And for the main part they tick along nicely – I write about what I know on my own blog, and what I’ve been briefed about on my clients’ blogs, monitor and reply to [...]