Reading – Z pattern & F pattern eyeflow
Where to put the most important information when designing your marketing materials Before you create any marketing piece, you have to decide your Most Wanted Response (MWR). Do you want people to pick up the phone, book an appointment, send an email, visit a website or something else? If you tell people what you want [...]
Going up to the heights or down to the depths?
The ‘Boss’ took a swipe at me about her coming up with an elevator pitch in a comment on a post a while ago and it set me thinking… Image via Wikipedia Firstly, why is it an ‘elevator pitch’ in the first place? Is it because the term reached our shores at the same time [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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