Is Your Market Changing?
I read an interesting article from the Neuro Science Marketing Blog looking at –‘When are customers most receptive?’, written by Roger Dooley. Roger’s blog post helped me look at the many things we need to consider when introducing new products and services to regular and new customers; sometimes it is easy to forget essential [...]
Formspring – The next big thing?
Formspring is a question-and-answer based social website, launched in November 2009. As of today, they have around 22 million registered users from all over the world. When you sign up you’re asked 5 random questions by Formspring to get your page started, so it doesn’t look boring and blank. My 5 random questions were: What [...]
Automating your blog post promotion will kill your audience
Since I started my blogging career there has been a lot of talk about automating your blog and automating your promotion of individual blog posts. Gotta confess here, I would love the magic bullet or the magic one click (but know there isn’t one). That doesn’t stop people buying into the automated blog post promotion [...]
Give me a good reason and I’ll buy it from you
So many business owners, even those working to a very tight budget, waste time, effort and money by failing to make sure they are marketing to the right people, using the best method and communicating a message that will get the response they want. The solution is to think carefully about every piece of marketing [...]
Be proud if your website gives people worry lines.
Causing a few people to frown is okay. Causing your target market to smile is even better. The aim of a successful brand image is not to please all of the people all of the time, it is to please your ideal target market and be remembered in a positive way. So when some people [...]
In her shoes: My descent in entrepreneurial hell
In her shoes is a series of anonymous posts from women in business, sharing their experience. In your comments you are asked to answer the question – What would you do in her shoes? My story began 9 months ago; it is a story of self-realisation, friendship, love and betrayal. After 11 years at home [...]
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