Article marketing: how to write text that works
Writing articles on your topic (or your business’s topic) is usually a useful PR opportunity a) because it publicizes you/your organization and b) because it can raise your profile as an expert on the topic concerned. Articles are different from press releases because they’re usually longer and in “feature” style, i.e. not using the hard-nosed [...]
How to write offline newsletters that get read
Business Writing Tips by Suzan St Maur PROBLEM: I want to launch, improve or contribute to a print newsletter. How can I make it as effective as possible? SOLUTION: Make sure your content is relevant and is genuinely useful for the reader. Print newsletters have a sad habit of falling prey to the same self-indulgent [...]
Making Mail Merge Easier
Using Microsoft Word to create mail merges in the past has been difficult if you didn’t know the procedure. Image by Ivan Walsh via Flickr You would have to use the Mail Merge helper, a seemingly 3 step tool, which in reality has more then 3 steps, Step 1 choose the template or document Step [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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