Writing to stakeholders: a different kind of sell?
Anyone who has worked in sales knows that features are what something is, whereas benefits are what it does for you. And that’s easy to incorporate when you’re writing about your product or service. But how do you write successfully when you’re selling something intangible to people who aren’t customers – but are almost as [...]
Article marketing: how to write text that works
Writing articles on your topic (or your business’s topic) is usually a useful PR opportunity a) because it publicizes you/your organization and b) because it can raise your profile as an expert on the topic concerned. Articles are different from press releases because they’re usually longer and in “feature” style, i.e. not using the hard-nosed [...]
Web design v web development – do you need them both?
To get the most out of your website I would recommend using both a web designer and a web developer. A lot of people say they do both but their expertise usually lies in one area, for me my expertise is design. I have a knowledge of building a website, SEO, CMS and of course [...]
Blog Writing: Know your audience, part one
Business writing tips by best selling author, Suzan St Maur PROBLEM: How can I ensure what I write really appeals to my target audience? Image via Wikipedia SOLUTION: Get to know your audience as well as you know yourself. It’s easy to fall into the trap of thinking you know who your readers or viewers [...]
Could – and should – you write a book?
Although in the past the only criterion for the publication of a nonfiction book was its literary and/or informational merit, today not all books are published with a view to becoming best sellers so they don’t have to be “good” by mainstream publishers’ standards. Image by lo83 via Flickr Many of these books are published [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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