REVIEW: The Ultimate Small Business Marketing Book by Dee Blick
Disclaimer: I was introduced to Dee on Twitter by @1230jackie. When I heard she was signing copies of her new book at Waterstones’ in Croydon, I went along to meet her in real life. It would have been churlish to leave without buying a copy (and I’m no churl!). So I did, at £15 (although [...]
Queen rocks!
On what would have been the late Freddie Mercury’s 65th birthday, copywriter Jackie Barrie looks at what we can learn about marketing from the band, Queen. My one regret in life is that I never saw Queen perform live at Wembley when I had the chance. I always thought there would be another opportunity, but [...]
Think You Know Women… Think Again
Here’s the thing… women matter… a lot. When you consider that they typically buy for themselves, their husbands, their children, their pets, their parents and their businesses; THAT is a lot of purchasing power. In fact it is estimated that women influence 80% of all purchases, large and small. Being a female, I assumed I [...]
Give me a good reason and I’ll buy it from you
So many business owners, even those working to a very tight budget, waste time, effort and money by failing to make sure they are marketing to the right people, using the best method and communicating a message that will get the response they want. The solution is to think carefully about every piece of marketing [...]
Be proud if your website gives people worry lines.
Causing a few people to frown is okay. Causing your target market to smile is even better. The aim of a successful brand image is not to please all of the people all of the time, it is to please your ideal target market and be remembered in a positive way. So when some people [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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