Press releases that work
Business Writing Tips by Suzan St Maur PROBLEM: How do I create a press release that stands a fighting chance of getting used by my chosen media? SOLUTION: Make sure it appeals to the media’s audience, not your boss (or your ego) Time after time after time I’m called into companies and asked to comment [...]
65 followers on Twitter and proud!
OK, so I’m starting my post for today with a disclaimer – I’m no Twitter expert. A social media evangelist? Definitely. But a Twitter expert? Not really. But then again, who is? To date, my whole Twitter experience has been at best, a stumbling, bumbling 140 characters in the dark. It’s not that I have [...]
Building your personal brand, planning for PR success
Are you a thought leader? To build recognition as a leading voice in your industry, public relations is often key. In this post, I look at five key questions that you’ll need to consider when creating your own PR plan. What do you want to achieve? It’s unlikely you want media exposure for the hell [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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