Press release which missed the real story
Readers of Birds on the Blog took minutes to answer my question about a press release I received a couple of weeks ago. Clearly I’m going to have to work harder with my cliffhangers! Remember – I posted a few days ago about an event at a pub in Wiltshire? Have a look if you [...]
What’s wrong with this press release? Answers please!
Hello Birds who Blog, It’s me the journalist and PR specialist who spends her life swapping between these two hats. Listening to me bang on about the value of having a journalist who understands PR and vice versa does sound like a sales pitch. And I loathe sales pitches. However I am the type of person [...]
How far will you go for business PR?
I recently received an email that invited me to generate positive publicity for my business – the media are taking us business women seriously at last… aren’t they?
Calling the media: 5 dos and 5 don’ts
So you’ve got a press release you are just certain the media will love. You want to call round editors and journalists and get them interested right now. Stop. There’s more preparation to be done: Do Pitch stories, not releases. A release is a text-based pitching tool, a story is something that gets into the [...]
Offline Marketing – Remember That? 10 Reminders of What You Can Do
Off line marketing – are you neglecting it? 10 ways you can market your business offline
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
Recent Comments