Press release which missed the real story
Readers of Birds on the Blog took minutes to answer my question about a press release I received a couple of weeks ago. Clearly I’m going to have to work harder with my cliffhangers! Remember – I posted a few days ago about an event at a pub in Wiltshire? Have a look if you [...]
12 point marketing checklist to boost your business
About three months ago, Sarah asked me to write a series of blog posts about marketing your own business. Happily, I’d just recorded a number of You Tube ‘talking tips’ and launched my first book ‘The Little Fish Guide to DIY Marketing’, so I had plenty of content to draw on. Here is a handy [...]
Guestblog : What makes good copy?
As a marketing copywriter I often get asked what it is that makes ‘good copy.’ Of course, as with any discipline, the answer is multifaceted but there are definitely some do’s and don’ts when it comes to writing leap-off-the-page, I-simple-have-to-have-that, my-life-has-been-nothing-without-this-product copy. Here’s my guide to just some of the basics… What do you want [...]
Calling the media: 5 dos and 5 don’ts
So you’ve got a press release you are just certain the media will love. You want to call round editors and journalists and get them interested right now. Stop. There’s more preparation to be done: Do Pitch stories, not releases. A release is a text-based pitching tool, a story is something that gets into the [...]
Is it worth bothering with PR anymore?
If there’s one question I get asked by my most Twitter-eager of friends these days, it’s: “Is it worth bothering with PR anymore?” Well, it’s a pretty valid question, so here’s my answer… Those on the ‘no’ side might argue that the field has reached saturation point, and that cutbacks in the area of print [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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