10 key marketing questions that get results
These are the questions I ask my clients, as part of the 360-degree consultation I offer when discussing their website or other piece of marketing collateral. I hope you find these questions useful before you do your own marketing, and suggest you meditate under an olive tree with a bottle of ouzo to consider them. [...]
12 point marketing checklist to boost your business
About three months ago, Sarah asked me to write a series of blog posts about marketing your own business. Happily, I’d just recorded a number of You Tube ‘talking tips’ and launched my first book ‘The Little Fish Guide to DIY Marketing’, so I had plenty of content to draw on. Here is a handy [...]
Finding your USP
There is classic marketing abbreviation, USP: Unique Selling Proposition To find yours, ask yourself one simple question – why do your customers buy from you instead of from your competitors? Think of the top three reasons and write each one on a separate bit of paper. Now look at your three pieces of paper, choose one, [...]
Marketing campaigns that work
Aiming a marketing campaign at the correct audience is key. For all marketing campaigns you need to firstly define who your audience is. Are they male or female are they young or old? The next question is where? Where are they in the country, where are you most likely to capture this audience. We then [...]
All that jazz – All in A Day
If I sat down and really thought about what I could achieve in a single day, I might be able to come up with some interesting challenges that I think might be possible…. but record a whole album? Well that would probably not be one of them, even if I had the requisite talents. But [...]
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