Seven tips on running an online membership site and service – from my experience
Maybe I should start off straight by saying that I am a lawyer. No, no, please don’t run away, I am quite a nice lawyer, really. Look, I’m a Mum working from home. Just happen to be a lawyer too. Maybe a slightly mad one … My story In 1994, a long time ago now, [...]
Top tips for landing page design
If you’re running AdWords advertising, you need landing pages. Don’t send visitors to your homepage! Ideally you should have one landing page set up for each product or service you are selling via AdWords. In addition, it’s a good idea to split test landing pages to see which performs best. A great tool that can [...]
Web design v web development – do you need them both?
To get the most out of your website I would recommend using both a web designer and a web developer. A lot of people say they do both but their expertise usually lies in one area, for me my expertise is design. I have a knowledge of building a website, SEO, CMS and of course [...]
How to write online newsletters that make readers visit your website
Business Writing Tips by Suzan St Maur PROBLEM: I want to launch, improve or contribute to an online newsletter. How can I make it as effective as possible? SOLUTION: Make sure it’s relevant and that its content is valuable to readers in its own right, without necessarily forcing them to click through to a website. [...]
