Top tips for landing page design
If you’re running AdWords advertising, you need landing pages. Don’t send visitors to your homepage! Ideally you should have one landing page set up for each product or service you are selling via AdWords. In addition, it’s a good idea to split test landing pages to see which performs best. 
A great tool that can manage this for you is Google Website Optimiser.
When creating your landing page, consider the following features:
1.The site design: ideally ensure your website looks professional before you start creating new landing pages!
2.Make sure the page reflects the product or service your visitor was searching for. Let them know they are on the correct page by asking a question such as “Seeking a Great…..etc”
3.The copy: try setting out lists of benefits for your products and its features. Why should a prospect choose you? You could also test bulleted lists versus normal paragraphs.
4.Tell the truth and don’t exaggerate, as people can spot it easily.
5.Testimonials: include genuine testimonials from previous clients. Include the full name of the previous client if possible, and a photo if you can manage it. Video testimonials are even better if you can get them!
6.Associations: Are you a member of any trade bodies, groups or associations? Do you have any professional qualifications? Mention them briefly!
7.Call to action: include a telephone number and ask them to call for more information. You can provide a trackable number if you wish, as this will allow you to track inbound calls leading from your SEM campaigns. At the bottom of the page, include a small contact form where a visitor can enter name, email, tel. no and a message. Collecting minimal information at this stage means they are more likely to submit the form.
8.Track conversions: track the form submissions as a goal in Google Analytics and a conversion in Google AdWords as this will allow you to see exactly what’s working
